Todays hottest internet buzz words are Twiiter, social media, Google and branding. Businesses and celebrities alike are utilizing these powerful marketing options in greater frequency. At the forefront of internet marking boom is actress/holistic author Mariel Hemingway, who also happens to be the maternal granddaughter of author Ernest Hemingway. By using Google, facebook and Twitter Mariel is building her brand using these powerful indexing tools. Her savvy use of the net saturation of SEO (Search Engine Optimization) she has catapulted her brand into the minds of web surfers worldwide using a first-ever-branding-twist (Famous Author Grandfather co-brands famous author granddaughter).

Since the release of Mariel’s latest holistic cookbook, Mariel’s Kitchen: Simple Ingredients For a Delicious and Satisfying Life (in May 2009 HarperONE), she launched a peripheral store Mariel Hemingway’s Healthy Gifts & Collectibles to compliment her books. Mariels product range includes shopper favorites that have her now-famous cartoon imagery and gorgeous pictures of herself.

The diverse specialty items include 100% organic cotton tees for men and woman, aprons, fridge magnets, grocery bag, mugs for home and travel. Every item also features a famous quote regarding health, animals, love, life, nature, and similar topics by famous authors, philosophers, politicians etc. such as F. Scott Fitzgerald, Mother Theresa , Emerson, Voltaire, Einstein, Lao Tzu, Buddha, Shakespeare and more.

Using a clever marketing strategy Mariel has broken new ground by including famous quotes on health, life etc. by her own grandfather Ernest Hemingway. She was hesitant in the beginning to pair her grandfather’s often-humorous-literary quotes with her merchandise this soon changed. She soon discovered that a number of his quotes regarding life, compassion, health, and similar subjects were a perfect for her brand mix and have been added to many of the store products with plans of creating additional items.

The Internet has opened branding opportunities for savvy entrepreneurs and they are taking advantage of this trending opportunity. For the first time in history a descendant of a famous author and her also famous author grandfather have co-branded each other. It has brought branding to a whole new level; and one that is bound to be popular, not just among Mariel Hemingway fans but also collectors of Ernest Hemingway memorabilia.

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